Lately I have been thinking a lot about how to measure the effectiveness of coaching.

If you take a brain-based approach, then 'insight' and 'ideas for action' are at the heart of effective coaching.

In other words, coaching is effective when people see a situation in a different way, and commit to taking a new action that creates change.

In this way you can measure all sorts of things, including:

• How effective any coaching strategy is


• How effective individual coaches are


• How effective a whole intervention is

We are now starting to measure all our coaching projects on this basis, with some surprising results.

You can find a complete study here:
http://www.resultscoaches.com/about/news/Citibank-Malaysia-Case-Study.shtml

There's also a short video online about one of these projects here:
http://www.youtube.com/user/resultscoaching#p/a/u/0/9dFpW-xyMBg